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Palapa Juanilo Wedding Restaurant and Venue, Dominican Republic

Palapa Juanilo Wedding Restaurant and Venue built up it’s reputation by providing first-class service to it’s clients. Usually, a word to mouth referals were sufficient to maintain solid revenue. However with growing competition and competent online strategies, a volume of incoming inquiries started to deteriorate sharply. What was lacking is profecient digital strategy to reposition client’s website in order to establish and maintain high ranking in search results.

GOALS

Since Palapa Juanilo already had a website and was not planning to redesign it, our objective was to skillfuly optimize the existing website to its maximum capability and integrate it in search results according to the latest search algorithms.

TOOLS TO SUCCEED

Our web analysts examined programming code and structure of the website and implemented it’s changes, submitting them to Google as per its algorithmic requirements. Increased website speed, user-friendliness, interaction and presentation both on desktop and mobile.

ACHIEVED RESULTS

Website ranking increased dramatically, positioning our client on the very top search of results by a major keyword both on local and main page. By implementing Expert in Reputation © proprietary algorithm, the website is also visible on the top of the page with its major review profile. This in addition created a powerful word of mouth effect, inclining customers purchasing decision towards our client. What is so powerful about this result is that no significant competitor could beat this position since 2 years.

After having so much success for so many years, it has been frustrating to see such a drastic decline in our revenue. We were desperate as our competitors grew their business so fast and invested more and more into their online advertising. We found Expert in Reputation © right at this turning point... Finally we started to regain our market share consistently exceeding lead quotas!

Sergio Tyulenev, CEO and President, Wed.do

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